Return on Investments
How to Achieve a 450% Return on Investment in Selling Bioreagents
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Understanding ROI: A Brief Overview
Return on Investment (ROI) is a financial metric widely used to evaluate the probability of gaining a return from an investment. It's a ratio that compares the gain or loss from an investment relative to its cost. The higher the ROI, the greater the benefit earned.
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Assumptions for Our Calculation
Let's consider the life of a salesperson in the bioreagent industry. Typically, a sales representative has a significant annual cost to the company, but what if their time could be optimized by 10%? What if, through enhanced efficiency and targeted recommendations, they could also secure additional orders averaging €500 each month? Moreover, consider the intangible yet valuable gains in competence perception and brand image – elements that while not directly quantifiable, undeniably contribute to a higher ROI.
With these assumptions, we'll demonstrate how investing in the BioRecommender platform can not only lead to a substantial 450% ROI but also offer added value in terms of customer perception and market positioning.
Breaking Down the Calculations
Our sales representative costs the company €100,000 annually. By utilizing BioRecommender, they save 10% of their time, which equates to a €10,000 value in saved costs. This time can now be reinvested into other sales activities, potentially increasing overall revenue. Additionally, the efficiency and insights provided by the platform lead to securing one extra order per month – that's €500 more in sales, totaling an extra €6,000 annually.
The cost of BioRecommender is €250 per month for a single user and €200 for multi-use scenarios. Annually, this is a €3,000 or €2,400 investment, respectively. When we calculate the ROI, considering the costs saved and the additional revenue generated, we arrive at an impressive 433% ROI for a single user and even higher for multi-use cases – a staggering 567%.
With these conservative values, without cosidering the invaluable ROI of competence and branding:
To be precise, this means for every euro spent on Biorecommender, you could see returns of €4.33 to €5.67.
The Six-Month Proof
Skepticism is natural when dealing with financial projections. That's why potential customers are invited to test BioRecommender for six months. This trial period is a chance to witness the tangible benefits of the platform, ensuring the investment is indeed as promising as it appears.
Targeted Campaigns and CRM Integration
BioRecommender doesn't just optimize time and increase sales – it enables targeted campaigns directed at carefully profiled customers, increasing the effectiveness of marketing efforts. Plus, with the ability to integrate the platform directly into existing CRM systems, sales representatives can harness the power of BioRecommender within their current workflow, further enhancing efficiency and customer engagement.
In conclusion, investing in BioRecommender is more than just a financial decision; it's a step towards enhancing your business's operational efficiency, sales effectiveness, and market image. With a 450% ROI, the numbers speak for themselves, but the real proof is in the performance – a performance we're confident will exceed expectations.
The typical sale funnel is composed by a contact lead, collecting of information, study the offer, make the offer, visit, call, waiting for the order. Where Biorecommender can help in this process?
The typical sale funnel is composed by a contact lead, collecting of information, study the offer, make the offer, visit, call, waiting for the order. Where Biorecommender can help in this process?
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Case #1 a customer is asking for a quotation
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Passive funnel
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time
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Active funnel
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Biorecommender
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send what customer asked
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study CRM information
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Open Biorecommender, in one click: all published papers, all diseases cited, all genes used, all suggested genes/product Sku to offer
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study Institute Website
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SEND the proposal or prepare the perfect visit
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study some papers
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study purchasing stats
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seach for related products
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CALL OR VISIT for confirm
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Search for Sku prepare quotation
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SEND the proposal
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+ADDED VALUES
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look for similar customers
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look for affiliates
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look for all products existing
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add bundle products
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Case #2 Finding customers for a specific segment/tecnique/product
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Passive funnel
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time
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Active funnel
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Biorecommender
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n/a
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study CRM information
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Filter customer by concept(s), select institute(s), export and match with CRM
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select multiply profiles
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clean data
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