Bizcase:P2Y12 Neuroscience
"You can wait customer order a specific product, or you can push for selling a new one"
To initiate new sales from scratch, particularly with a focus on a new neuroscience product like the Anti-P2Y12 antibody, you can leverage BioRecommender to identify potential clients who have shown interest in related research areas, such as Acute Coronary Syndrome. Here’s a step-by-step approach to this strategy:
Generating New Sales Targeting Researchers in a Specific Field
1. Product Focus: Anti-P2Y12 antibody, relevant for Acute Coronary Syndrome—a condition linked to coronary artery obstruction.
2. Research and Filter:
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Apply filters for the year 2023 to focus on recent scientific papers and select "Italy" as your country.
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Choose an institution, such as "Sapienza University of Rome" and review the list of researchers involved in related studies.By logging into BioRecommender, you can access a refined list of individuals at Sapienza University of Rome who are interested in Acute Coronary Syndrome.
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Identifying Key Researchers: Look for researchers with relevant gene citations, such as P2RY12, which is directly associated with your product.
so first you can call this customer and understand if he needs your new antibody, but of course it is not finished...
you can go on related genes, discovered by A.I. and having a list (in order of importance) of possible bundle products:
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Abcam website here
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Abcam website here
Case 2: Discovering New Potential Clients
1. New Department Discovery: Identify a lesser-known university with a new department that could be a potential client for your products.
2. Researcher Engagement: Search for a researcher's surname on the department's website and then look them up in BioRecommender to find their research focus, diseases they study, and associated genes.
3. Report Generation: Use BioRecommender to produce a report on the researcher's work, which will help tailor your outreach and product offerings.
By adopting these strategies, you can proactively generate new sales opportunities, moving beyond waiting for customer orders and instead actively engaging with potential clients based on their research interests and needs.